LUS (Love Ur Self) Fragrance-Free Moisturizing Shampoo for Curly, Wavy, Kinky-Coily Hair

Simplicity is the key to beautiful, healthy curls. At LUS, our mission is to empower you to love and accept yourself fully, so your unique beauty can shine through. We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: wash, condition, and style.

Our commitment to quality is evident in the love and care we pour into developing our products. We use powerful and effective ingredients that actually work, while excluding the harmful chemicals often found in beauty products. We're all about honesty and transparency, not trendy marketing.

One of the hallmarks of our brand is our belief that less is more. That's why we encourage our customers to use only half of what they would normally use – our formulas are super-concentrated, so a little goes a long way. This not only saves you money, but also helps you achieve the best possible results.

At LUS, we understand that navigating the world of curly hair can be a daunting task. That's why we've created simplified curl routines that take the guesswork out of your wash day. With our Curl Cult Faves, you can enjoy healthy, beautiful hair without the stress and frustration often associated with caring for curly locks.

Our name, LUS = Love Ur Self, is a constant reminder of our core mission: to encourage you to embrace and celebrate your unique beauty. Every time you reach for one of our products, you're reminded to love yourself a little more each day.

We're passionate about quality, honesty, and empowering our customers to feel confident and beautiful in their own skin. Join the LUS Curl Cult and experience the joy of effortless, healthy curls that truly reflect your inner radiance.

product information: